Kylie Jenner is making money moves, as it looks like the reality star and makeup mogul is keen to expand her billion-dollar empire. Rumor has it that Ky’s company filed trademark documents to lock up the rights to the Kylash name—which will expand to include mascara, tints, and even an eye makeup remover.
Kylie trademarked Kylash in 2018 for her line of fake eyelashes, which are still available on her website. But, it looks like the makeup mogul has big plans to expand her makeup line and wants to use the name for some unreleased products, according to TMZ.
Reports suggest Ky is intent on slapping the Kylash name on an assortment of goods, from mascara to eye makeup remover.
If history is any indication, the new items will fly off the shelf. Kylie launched her first lip kit in 2015, and the $29 lip kits sold out in under 30 seconds on her website. Eighteen months later, Kylie Cosmetics earned $420 million in retail sales, according to Women's Wear Daily.
After the success of her lip kits, Kylie expanded her company and began selling eye shadows, liners, lipstick, blush, highlighters, and eyebrow powders. She followed that up with Kylie Skin in 2019. Two years later she announced her bikini brand, Kylie Swim.
Her business savvy helped her seize the crown as the richest member of the Kardashian-Jenner family, and her sister Kim Kardashian took notice.
Kim launched her beauty line, KKW Beauty, in 2017, but it was her shapewear brand SKIMS that made her a billionaire. Today, SKIMS is valued at more than $3.2 billion. Kim's Fendi collaboration earned $1 million in a minute.
Forbes eventually dropped Ky from their Billionaires List, and today her fortune is estimated to be worth $900 million.
The youngest Jenner spends her fortune living in the lap of luxury, including an impressive car collection that features an incredibly rare $1.4 million LaFerrari and a $200,000 Lamborghini Urus. The makeup mogul also picked up a $72 million all-pink private jet that she’s dubbed “Sky Ky.”
Kylie also gets paid big bucks to post sponsored posts on her Instagram, which boasts over 300 million subscribers. For a while, Kylie was the highest-paid Instagrammer, though she recently lost that title to an unlikely foe.
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